Program schedule will be updated.
|Program location will be updated.
Franchising and Intellectual Property Rights - The Laws & How They Apply
Asia wide, can be seen everywhere – from the coffee we drink to the cars we hire and from dry cleaning to supermarkets. In this programme, you will study the basics of Intellectual Property (IP) and Trademark laws and how and why the rules governing franchise agreements work.
Time & Location
Program schedule will be updated.
Program location will be updated.
About the Course
Course Duration
2 Days of 4 Hours Each (Total 8 Hours)
Course Level
Basic (Suitable for individuals new to F&B and Hospitality businesses)
All courses and materials are delivered in English.
Program Information
Part 01 – Introduction to IP Laws, Branding and Franchising
Billions of dollars are spent every year across the world in creating brand awareness. Brands are therefore considered one of the most important assets of a company. Accordingly, protecting the brand is crucial. The first session starts with an introduction to the basics of IP laws and its branches, including copyrights, trademarks and service marks, patents, registered designs and trade secrets. It will then further expand into how these laws may be strategically applied by businesses in the areas of branding and franchising, to consolidate protection and facilitate expansion. Also covered will be a brief introduction to personal data laws recently introduced into Singapore, changing the way Singapore does business.
Part 02 - Using IP Laws to Protect and Create Value For Your Brand
Franchising and licensing are ways to scale a business locally and/or internationally once it is proven successful and viable. Licensing of IP rights are at the heart of a franchise contract. Learn how you can create a successful franchising or licensing model where you may derive maximum benefits from identifying all the IP owned by your company; determining the strength and coverage of those assets; filling in any gaps in coverage; and, finally, monetising those assets.
Who Should Attend
Aspiring F&B Entrepreneurs, SME Business Owners, Brand Owners, Brand Custodians.
Assestment
There will be no course assessment for this programme.
Course Fee
$1800